Amelia Dimoldenberg is officially a Peachy girl, launching her first-ever collaboration with the London-based label. The new release was teased on an episode of Dimoldenberg’s YouTube series, Chicken Shop Date, where she went on a date with Bella Hadid wearing the collaboration’s Flirt t-shirt. The capsule was also teased in Dimoldenberg’s latest episode, featuring the one and only Addison Rae.
Since then, the full collection has landed, taking inspiration from the presenter’s playful and flirty energy. Developed by Dimoldenberg along with Peachy Den’s founder and creative director, Isabella Weatherby, the capsule includes the tongue-in-cheek “Flirt” slogan tee, a brand new dress inspired by the brand’s Kylie series and a range of coordinating tops, skirts and capri pants.
“Amelia has been a genuine fan of the brand since our early days and I feel so lucky to now call her a friend. Designing this with her has been effortless and so much fun. It’s been a true celebration of girlhood,” says Weatherby in a press release.
Take a look at the campaign above and head to the Peachy Den website to shop the new drop.
In other fashion news, Topshop and Topman are returning to the runway this summer.
