BLACKPINK member, solo artist and actor Jennie has reunited with Chanel, starring in the brand’s new Fall/Winter 2025-26 pre-collection campaign. Lensed by Craig McDean in Paris, the campaign transports us to the incredibly chic gardens of the Palais-Royal, paying tribute to a location close to Gabrielle Chanel’s heart.
The collection itself takes inspiration from the blend of masculine and feminine style of ’90s rom-com heroines, characterized by wide shoulders, cashmere coats and plenty of layering.
“The 90s have always spoken to me,” begins Jennie in a press release. “Not just the fashion, but the mood and the spirit. I love how women in rom-coms from that era felt strong and vulnerable at the same time. There’s a playfulness in how they dressed and such a perfect mix of feminine and boyish, it’s romantic yet preppy, and that’s something I love incorporating into my own style,” she adds.
Along with the collection’s structured shoulders and timeless styles, it also features black corsets crafted like men’s waistcoats, worn alongside black leather coats and accessorized with Chanel’s 25 bag and beret.
“Masculine-feminine style makes me feel grounded and empowered,” Jennie adds. “I love how this collection plays with shapes, like the broad-shouldered black coat or the black double crêpe corset inspired by a men’s waistcoat. These are strong pieces, but they still feel elegant. Wearing masculine silhouettes with feminine details reminds me that you don’t have to choose one or the other, you can be both, and that’s powerful!”
Take a look at Jennie in action for Chanel above and head to the brand’s store boutiques to shop the collection.
In other campaign news, Patrick Schwarzenegger starred in the new release from Balenciaga.
