Converse brand ambassador and newlywed Charli XCX just launched a new custom collection, available for a limited time only. Dubbed the “Converse x Charli XCX By You” experience, the new collection focuses on the Chuck Taylor All Star silhouette and allows fans to personalize the shoe with Brat-inspired details.
Starting in August, fans will have a few days to trial the customization platform, powered by Converse, featuring a range of design choices curated by Charli. Colorway options like “Brown Rice,” “Winter Sky” and “Bridal Rose” make an appearance, along with lyrical references, patches and license plate options.
Each style aims to reflect the artist’s hands-on involvement in the design process, resulting in distressed uppers, trompe l’oeil techniques, and printed rips, which reinforce “a lived-in charm.” Elsewhere, the pairs offer XCX, 365, Angel and Party Girl license plate options, Party Girl and Brat-themed graphics and heel charms with Charli-inspired references.
To celebrate the experience, Charli is captured by Petra Collins for a new campaign that showcases Charli’s signature Chucks.
Take a look at the new visuals above and head to the Converse website from August 5 to customize your kicks.
In other footwear news, Aries and Crocs just dropped another collaboration.
