Self-Portrait loves its K-pop connections and theLondon fashion house is back with a campaign starring South Korean superstar actress and singer Jisoo for autumn/winter 2025.
It marks the fourth season she’s fronted the brand’s global imagery and this time Jisoo is reimagined as “an icon of the swinging sixties”, first for the pre-fall campaign and then for autumn/winter 2025.
Shot once again by Drew Vickers, “she moves through imagined cityscapes brought to life through [Vickers’] signature use of generative image-making, unfolding across luminous, neon-lit metropolises”, we’re told.
And there’s nothing but praise for the campaign’s star from Self-Portrait founder and creative director Han Chong: “There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything, she has a presence that draws people in.
“Each season we’ve created a world around her and this campaign continues the story, taking it into a new dimension. Her community have been so engaged with everything we’ve done together, and I hope they’ll be excited by how the story has evolved across the two seasons.”
Throughout the campaign, she wears a curated selection of looks from the AW25 collection including a black 3D crepe flower mini dress, a white lace signature mini, a grey wool knit playsuit, and a black floral lace midi skirt.
Other standout pieces include a black bouclé jacket with fur cuffs, belted knit leggings, a black metallic pussy-bow blouse, and blue barrel-leg jeans.
Accessories include black croc-effect micro and mini bags.
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