French-Haitian singer Naïka collaborates with fashion label Jimmy Choo for her new single.
Releasing July 24, ”BLOOM” is Naïka’s latest single about love. Styled by Emna Sellimi in Jimmy Choo’s Summer 2025 collection, the “BLOOM” singer’s visualizer is the perfect marriage of a music video and fashion film.
The press release reads, “‘BLOOM’ is a vibrant love anthem that blends English and French with tropical rhythms and playful, emotionally rich lyricism.” Playing on the song’s title, “the video opens with Naïka emerging from a blooming flower. It unfolds into a lush, fashion-forward visual that celebrates transformation, sensuality and self-discovery, featuring bold styling and leg-forward looks that spotlight the Jimmy Choo collaboration.”
In true fashion girlie form, the single was first teased at Jimmy Choo’s summer event in Dubai. Although fans were upset about her cryptic updates, this new release proves it was worth the wait.
One fan commented, “This was so good! The aesthetic, the styling, the retro vibe, HER… God Naïka I love your art so much!” Another added, “Girl, I still haven’t recovered from ‘1+1’ and you dropped another banger.”
Watch the visualizer above.
In other music news, Doja Cat confirms her new album is complete. Elsewhere, the “AUDACITY” group show explores the female gaze.
