Phoebe Philo continues her momentum with the D collection

Less than two years after launching the label that bears her name, Phoebe Philo is forging ahead. The British designer has just unveiled her D collection, the fourth since her debut in October 2023, which is still sold mainly on her e-commerce site. Last year, the brand began poking its nose into the wholesale network through a handful of select multi-brand boutiques. It now seems ready to take the plunge with the opening of its first store.

This new collection follows in the footsteps of its predecessors, focusing on some 40 looks (the company advocates limited production). Once again, the starting point is the wardrobe classics, with quality pieces in beautiful materials, comfortable yet cool, that make you want to wear them. These include trench coats, slim-fitting jackets, sculptural tops, and voluminous coats like this black leather model. Jackets are rounded in shape, whether in leather, with a wide collar or in the form of a lined ball.

Shearling continues to make its presence felt, in a coat, a muff, puffy shearling breeches, a fun and cozy catskin-like jumpsuit, or in these wildly furry pants. Most of the looks are monochrome in neutral tones (white, black, brown), in pure minimalist style, with the exception of a black and gray plaid shirt and pants, or flashes of yellow shearling.

The Phoebe Philo woman favors loose, well-cut men’s suits in mottled fabrics or flowing pants, sometimes decorated with fringe or cargo style, to be worn with a simple tank top, t-shirt, black shirt or trailing top. In addition to ready-to-wear, Phoebe Philo also offers bags, jewelry, and shoes, such as these new multi-strap flat sandals.

The brand, which has adopted a very minimalist communication style from the outset, gives no further information on product prices. It merely points out that, initially, the work was presented in the form of a series of editions that were unveiled and immediately available for purchase. Together, these various editions formed the first collection. Since October 2024, the collections are now presented in their entirety a few months before they go on sale, returning to a more traditional rhythm.

Presented as a preview on the phoebephilo.com website, the D collection will be available from the beginning of 2026 and will continue to be sold until May. It will be distributed on the brand’s e-commerce site, and in the physical network via shop-in-shops dedicated to Phoebe Philo at London’s Dover Street Market and Galeries Lafayette Haussmann in Paris, as well as in selected multi-brand boutiques worldwide.

This model could soon evolve with the opening of a physical boutique in London. According to the American newspaper WWD, this will take place at Carlos Place in the prestigious Mayfair district, not far from The Row boutique and the historic Connaught Hotel, at the entrance to Mount Street, a more quiet and discreet thoroughfare than neighboring New Bond Street. Contacted by FashionNetwork.com, Phoebe Philo declined to comment.

The English designer set up her Phoebe Philo house in London in September 2020 with her husband, Maximilian Wigram, welcoming LVMH as a minority shareholder. Earlier this year, she added to her team by appointing Bruno Sialelli, former creative director of Lanvin, as design director for her ready-to-wear collection.