Breguet has officially opened a new boutique at ION Orchard, strengthening its presence in Singapore. The city-state has long been a key hub for Breguet, with its first flagship at Marina Bay Sands. The addition of ION Orchard expands its footprint in one of the world’s most discerning watch markets, underscoring Breguet’s commitment to cultivating deeper ties with the region’s clientele.
On this occasion, the boutique’s debut coincides with Breguet’s 250th anniversary. Founded in 1775 by Abraham-Louis Breguet, the Maison has shaped horological history with inventions like the tourbillon, the Breguet balance spring, and commissioning the first wristwatch for Queen Caroline Murat of Naples.
The ION Orchard Singapore Breguet boutique has been designed in the elegant architectural style seen in recent openings such as the Zurich flagship on Bahnhofstrasse
The carpets subtly mirror guilloché motifs, while fluted furniture edges pay tribute to the brand’s iconic case band design
Spanning 138sqm, the boutique echoes the refined architectural language seen in Breguet’s recent Zurich flagship. American walnut panels, soft-toned marble, and sweeping curves create a warm yet contemporary backdrop. Subtle design cues nod to the brand’s DNA: carpets inspired by guilloché patterns, fluted furniture edges that recall its iconic case bands, and accents of the signature Breguet blue.
The space unfolds in intimate zones — including discreet consultation corners ensure private discovery — allowing visitors to journey through Breguet’s collections, from the Classique and Tradition lines to the Marine and Reine de Naples.
Breguet Classique Souscription 2025 (Image: Revolution ©)
The boutique opening also ushers in Breguet’s 2025 novelties, each highlighting a distinct facet of the Maison’s horological savoir-faire: Classique Souscription 2025 pays contemporary homage to Abraham-Louis Breguet’s 18th-century “souscription” watches, reinterpreting their balanced proportions and pristine enamel dial for today’s collectors; Type XX Chronographe 2075 draws inspiration from the 1955 civilian pilot’s chronograph, and the Tradition Seconde Rétrograde 7035 stands out with a translucent blue Grand Feu enamel dial adorned with the “Quai de l’Horloge” guilloché motif.
Type XX Chronographe 2075 (Image: Revolution ©)
Breguet original yellow gold Type 20, one of only three in the world (Image: Revolution ©)
Breguet Tradition Seconde Rétrograde 7035 (Image: Revolution©)
CEO Gregory Kissling emphasized that the ION Orchard space is a place to connect with the past, appreciate the present, and be inspired by the future of horology. “As we open our ION Orchard boutique, we not only mark our growing presence in South-east Asia but celebrate a quarter of a millennium of watchmaking mastery. It’s a privilege to share this anniversary with Singapore, a city that values refinement and innovation as much as we do,” Kissling noted, framing the boutique as both a tribute to the city and a continuation of Breguet’s 250-year story.
Gregory Kissling, CEO of Breguet
