The adidas Ultraboost 1.0 “Triple White” returns this Fall 2025, commemorating 10 years since one of the brand’s most popular sneakers first launched. Released in 2015, the original pair is infamous for its unique release story. Launched as an all-white shoe, the production model featured a black outsole that was famously worn by Kanye West at the 2015 Billboard Music Awards. That moment is what etched the colorway into sneaker history.
Fast forward a few months, and adidas worked with its Consortium line to correct the black outsole for a true “Triple White” editon. Crafted by creative directors James Carnes and Dirk Schönberger, their updated version was all-white as expected. From there, the Ultraboost grew as both a performance running shoe and lifestyle silhouette.
The 2025 retro is faithful to that refined model while offering some fresh details. The Primeknit upper is more breathable with a modernized pattern, faux snakeskin overlays appear on the lace cage and leather insoles are added for a premium touch. Gold “ultra boost” branding replaces the silver original for a cleaner finish, too. On the inside, the classic Boost midsole and Continental outsole provide the same cushy comfort that popularized the Ultraboost era.
The Ultraboost is an enduring shoe. Its original release was a pivotal moment for adidas. It rode a wave of momentum, helped by Kanye West and the act of releasing the same performance running shoe for men and women at the same time. The Boost hype has since died down, but adidas continues to look back on its defining models and return with updated rereleases that play into the nostalgia while offering some small updates. Many fans will see this release as the “true” Triple White moment.
The adidas Ultraboost 1.0 “Triple White” will be available Fall 2025 in men’s sizing for $180 at adidas.com and select retailers.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
adidas Ultraboost 1.0 “Triple White”
Color: White/White-White
Style Code: JR6882
Release Date: 2025
Price: $180
