Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
In 2022, 20-year-old aspiring rapper and university student ThxSoMch was listening to a Baby Keem type beat on the toilet when something in YouTube’s suggested section caught his eye. “It looked super different to anything I’d ever clicked on, I’d never even heard the word post-punk before,” he explains. That night, ThxSoMch recorded a hook to the instrumental in his bedroom and posted it on TikTok – a simple decision which would nothellip;
Source: www.dazeddigital.com — original article published 2025-08-29 11:00:00.
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