Demna’s Gucci debut was a film premiere turned fashion show

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Gucci SS26 The Tiger film premiere

Since arriving on the scene in 2014 with his transgressive label Vetements, we’ve known Georgian mastermind Demna to do things a little differently. His shock defection from Balenciaga to Gucci back in March continued his penchant for surprise, and now that he’s officiallyhellip;

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Source: www.dazeddigital.comoriginal article published 2025-09-24 14:41:00.

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