Vaquera digs through the lost and found for their debut fragrance

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Vaquera

If you don’t know Vaquera by name, you definitely know them by eye. The New York–based brand has become known for their contorted hoodies, tongue-in-cheek slogan tees, and mischievous trompe l’oeil garments that have cut through the fashion noise in recent years. Founded on a drunken whim with a sewing machine bought online and YouTube tutorials, and later cutting their teeth through Tumblr debuts, Vaquera has always been about DIY spirit.

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Source: www.dazeddigital.comoriginal article published 2025-09-26 11:54:00.

Read the full story on www.dazeddigital.com[source_url]

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