Wait A Minute! We Need To Clarify What Constitutes A New Model

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines.

Airain Sous-Marine

Let’s dig into a semantic debate. A few weeks ago, I got an email from a brand announcing eight new models! EIGHT! Imagine how impressed and surprised I was that a microbrand was dropping eight models at once (no, it wasn’t Airain or MB&F). Immediately, I was disappointed, but the suspicion that had been at […]

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Source: www.ablogtowatch.comoriginal article published 2025-10-13 07:01:45.

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