2025 was the year of the ‘swag gap’

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Justin and Hailey Bieber

Five months ago, 24-year-old Cate* got out of a relationship with someone who was, on several accounts, very different from her. Though she and her ex-boyfriend shared some similarities, there were evident disparities, the most obvious of which were their attitudes towards style. Cate cared about putting effort into the way she looked, and wanted her partner to feel the same. Her ex, on the other hand, had a more just-rolled-out-of-bed approach to getting dressed, even on their firsthellip;

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Source: www.dazeddigital.comoriginal article published 2025-12-10 15:31:00.

Read the full story on www.dazeddigital.com[source_url]

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