Editor’s pick — Sneaker quick take: why this release matters (design story, collab context, materials, drop outlook) in 1–2 lines.
Jordan Brand is introducing Luka Dončić’s next signature model with a campaign that reframes his on-court reputation. Titled “Bad Luka! Nice Shoes,” the rollout leans into Dončić’s competitive edge while separating it from his footwear. The message is clear early: the Luka 5 is the one thing nobody argues with. The campaign builds on the […]
The post The Jordan Luka 5 Debuts January 2026 appeared first on Sneaker Bar Detroit.
Source: sneakerbardetroit.com — original article published 2025-12-24 21:00:52.
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