Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
Swiss performance brand On has built its reputation by challenging the conventions of sportswear. Founded in 2010, the brand set out to change how running feels through a focus on innovation, design and technology, and has since grown into a global name operating at the intersection of performance, fashion and culture. With its original founders still closely involved, On continues to shape its own lane within the industry, pushing new ideas around how athletic wear can look, feel andhellip;
nbsp;
nbsp;
nbsp;
nbsp;
nbsp;
nbsp;
View Gallery (24 images)nbsp;
Source: www.dazeddigital.com — original article published 2026-01-27 16:48:00.
Read the full story on www.dazeddigital.com → [source_url]
