Samsøe Samsøe wants you to take in the sights for SS26

For SS26, Copenhagen-based brand Samsøe Samsøe has produced a campaign rooted in the familiar trappings of tourism; from maps and selfie sticks to the act of simply looking around. Titled Sightseeing, the images play with the idea of travel not as escape but as a way of paying closer attention, encouraging a more curious and observant way of moving through the world.

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