How Nike is leading the sport-tech revolution

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Nike's Unlimited Air Space

It goes without saying that tech is advancing at an exponential rate. Every industry is implementing new ways to keep up with it, and fashion is no exception. Always ahead of the curve, for the past five decades Nike has been using technical innovation to separate itself from any other brand. Now, in 2026, the company has launched the most technically engineered garment of its kind: the Therma-FIT Air Milanohellip;

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Source: www.dazeddigital.comoriginal article published 2026-02-10 15:51:00.

Read the full story on www.dazeddigital.com[source_url]

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