Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
For decades, Salomon has been a cornerstone of performance wear, shaped by its long history and proximity to the mountains. Born in the Alps, the brand built its reputation by solving real problems for athletes and creating refined pieces and equipment that are functional. In recent years, that technical credibility has been joined by a growing presence in culture, design and collaboration, expanding Salomon’s influence well beyond sport. However, the foundation of the brand, asidehellip;
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Source: www.dazeddigital.com — original article published 2026-02-17 16:54:00.
Read the full story on www.dazeddigital.com → [source_url]
