Adidas tapped the City of Angels for its latest release

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

FW26 HYPERBOOST EDGE 9

Last week, as more than 20,000 runners descended upon the city for the LA Marathon, sportswear brand adidas took the opportunity to unveil its latest release, the Hyperboost Edge. To celebrate the launch of its new running shoe, the brand kept marathon weekend booked and busy, hosting a series of events and activations that brought together talent across both running and fashion.

Though adidas is no stranger to footwear, the new kicks introducehellip;

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Source: www.dazeddigital.comoriginal article published 2026-03-11 17:50:00.

Read the full story on www.dazeddigital.com[source_url]

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