A’ja Wilson wants to win everything

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

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You know you’ve got a successful commercial on your hands when people are making whole TikTok videos about how great it is (not to mention the New York Times calling it “the best TV commercial of the year”). The campaign for A’ja Wilson’s A’One signature shoe from Nike, which launched last May, went viral for how authentically and unapologetically it centred the WNBAhellip;

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Source: www.dazeddigital.comoriginal article published 2026-03-17 12:51:00.

Read the full story on www.dazeddigital.com[source_url]

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