Benetton has revived its iconic 70s denim line Jean’s West

Benetton’s Jean’s West line was founded over half a century ago, in 1974, when the brand itself was only nine years old. Ponzano Veneto, the Italian town where Benetton was founded may be over 6,000 miles away from the US west coast, but the Jean’s West line was created to bring the two together, merging Italian craftsmanship with the brawny aesthetic of the American Far West. The line may have been discontinued in 2013, but it’s just made a comeback, with the Italian retailerhellip;

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