Your favourite Oakley glasses just got a facelift

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

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Though the Winter Olympics are now in the rearview mirror, American sportswear brand Oakley, whose name was inescapable at the recent games in Italy, is still on a winning streak. Last week, the brand ushered in a new era of its frames with fresh iterations of its iconic Jackets family, which, as Oakley put it, “fit the face the way apparel fits the body”.

The new frames take their inspiration from the original styles, the Eye Jacket (1994), the Racing Jackethellip;

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Source: www.dazeddigital.comoriginal article published 2026-03-23 16:41:00.

Read the full story on www.dazeddigital.com[source_url]

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