Meet the creatives turning up the heat in Lagos with Burna Boy and On

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

4-5 On Sneaker Attack_MG_1629

Last year, Burna Boy was announced as a brand new ambassador for On. In December, the brand and musician came together to host a dinner in Lagos, celebrating the partnership and Burna Boy’s community. Now, a few months on, the focus has stayed with Lagos and the way people actually dress and move through the city. Released today, new imagery brings Lagos style into view through a cast pulled from locals in Burna’s wider circle, with <ahellip;

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Source: www.dazeddigital.comoriginal article published 2026-03-30 16:31:00.

Read the full story on www.dazeddigital.com[source_url]

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