Pharrell Williams and adidas will release the VIRGINIA Adistar Jellyfish in a bold orange colorway on August 23rd for $300. The release is part of Pharrell’s new brand and creative initiative VIRGINIA, inspired by his home state and the opportunity to challenge design aesthetics.
The VIRGINIA Adistar Jellyfish is a new take on the adidas Adistar silhouette, blending the brand’s performance heritage with a more sculptural, lifestyle-inspired aesthetic. The overstated midsole is inspired by the gills of a jellyfish in motion, while the layered mesh, exoskeletal panels and glow-in-the-dark detailing throughout help to build depth. The branding “VIRGINIA” and “Jellyfish” also reference the creative connection with Pharrell, while elements inspired by the ocean pay homage to marine life.
The campaign image series see the shoe alongside surreal underwater scenes filled with divers, coral reefs and jellyfish in a fantasy ocean environment. Shot as though half in a dream, the photography is pulled from old school dive photography and nature documentaries to pair the shoe with a fittingly fantasy-driven and immersive visual identity.
adidas VIRGINIA Adistar Jellyfish Release Date
The Pharrell adidas VIRGINIA Adistar Jellyfish will release August 23, 2025 on select adidas retailers, adidas.com, and through the Confirmed App, with sign-ups beginning August 18th.
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Pharrell x adidas VIRGINIA Adistar Jellyfish
Color: Focus Olive/Core Black-Orange
Style Code: JP9261
Release Date: August 23, 2025
Price: $300
