umru

The self-described “search-engine-optimised” New York musician umru is at the forefront of a generation of internet artists brought up on Minecraft and Discord gaming servers. After spending most of his teen years online, he began uploading remixes on to Soundcloud, where he was scouted by PC Music head honcho A.G. Cook, who enlisted him to work on Charli XCX’s 2017 mixtapehellip;

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