Troye Sivan has an easy three-step recipe for ‘good vibes’

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Troye Sivan x Smirnoff, Vibes HQ

You may have never heard of International Vodka Day, but apparently, it falls on October 4 each year, and this year, Troye Sivan is hosting. As part of his continued work as ‘Chief Vibes Officer’ at Smirnoff, a totally real position (legally, it’s for promotional purposes), which was announced in November last year, the pop star wantshellip;

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Source: www.dazeddigital.comoriginal article published 2025-09-23 16:00:00.

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