Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
The fragrance world can be overwhelming – endless notes, layers and combinations line the shelves. Two decades ago, perfumer Geza Schön decided to strip all that back. When he first encountered Iso E Super, a single synthetic molecule with a velvety, woody allure, he realised it could stand entirely on its own. “It was time to give people a Bauhaus option – something stripped back – instead of only playing within the traditional paradigm of perfumery,” hehellip;
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Source: www.dazeddigital.com — original article published 2025-10-23 11:47:00.
Read the full story on www.dazeddigital.com → [source_url]
