Joy Crookes and BACARDÍ® are connecting generations on the dance floor

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

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There was a time when people went to the club to dance. They weren’t standing around bopping their heads to the sound of thumping techno, they didn’t spend half the night on their phones, they were in the thick of it, getting sweaty on the dance floor. 

From 18th century masquerade balls, to 1920s speakeasies, the Bronx block parties, Studio 54 and birth of electronic music, with every new musical genre there is an accompanying dance movement. Unlike some clubhellip;

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Source: www.dazeddigital.comoriginal article published 2025-11-05 18:05:00.

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