Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
- THE TREND: Scents inspired by all things industrial, mechanical and metallic – think your mouth filling with blood at the dentist’s office, or the smell of cold knives.
- WHO’S DOING IT? Niche brands are superheading the rebellion, but the fashion houses, from Dries Van Noten to Tom Ford and Viktor amp; Rolf, are also getting in on the action
- HOW CAN I GET IT: Lean into smelling like thehellip;
Source: www.dazeddigital.com — original article published 2025-11-11 12:47:00.
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