Where have all the vegans gone?

Growing up in a vegetarian household, I was aware that being plant-based was deeply uncool for most of my younger years. Then came Veganuary in 2014. In the years that followed, everyone from (albeit dangerous) wellness influencers like Freelee The BananaGirl to celebrities like Arnold Schwarzenegger and Beyoncé were talking about veganism. By 2019, a year The Economist declared “The Year of the Vegan”, meat alternatives were trending: <ahellip;

read more raquo;