Fashion’s biggest brands are taking over the Winter Olympics

In just two weeks time, the first major sporting event of the year will get underway in the Italian Alps: the Winter Olympic Games, or Milano Cortina 2026 to use its official name. It comes as no surprise that some of the world’s biggest brands have signed up to get involved, and as the countdown to the opening ceremony begins, many labels have been revealing which teams they’ll be backing. 

Three American brands, Nike,hellip;

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