Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.
Since its launch in 1966, The North Face has held a secure place at the intersection of practical design and street culture. Its iconic jackets made a seamless transition from mountain gear to urban wear, becoming a fixture from the 90s hip-hop scene right up to today.
Last summer, The North Face launched its ‘Red Box’ line. Intended to bring a different energy than the outerwear the brand is most known for, the line channels the same approach ashellip;
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Source: www.dazeddigital.com — original article published 2026-02-05 17:43:00.
Read the full story on www.dazeddigital.com → [source_url]
