Clean beauty brand Ami Colé will officially shut down this September. The news comes after the brand’s founder Diarrha N’Diaye-Mbaye confirmed the closure in an interview with The Cut. The brand, backed by Sephora, cites the uncertainty of the beauty market as the main reason for its folding.
Founded four years ago, Ami Colé’s primary focus was formulating products for melanin-rich skin. N’Diaye-Mbaye initially started the brand after noticing a major gap in the makeup industry. Since then, Ami Colé has been at the forefront of the clean beauty movement. With top-rated complexion products like the Skin-Enhancing Stick and Skin-Enhancing Tint won the brand a cult following, to say the least, and a series of industry accolades, including our very own Hypebae Beauty Awards.
On Instagram, N’Diaye-Mbaye expressed her bittersweet feelings following the decision. “You’ve witnessed me start from a sketch in my Brooklyn apartment to the shelves of every Sephora in North America in 4 years. Thank you for everything you’ve taught me about living your dreams out loud,” she writes.
N’Diaye-Mbaye concludes the letter with a message of encouragement for her community: “To every Brown girl out there, don’t be afraid to fail out loud. Take it there! Dare to dream big! Learn, dust your self and try again. Pay it forward.”
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