evian’s birthday party was straight out of a Wes Anderson movie

In 2009, evian released an ad featuring an army of roller-blading babies pirouetting, leaping and spinning, all happy, energetic and a bit mad. The campaign refreshed the company and holds the Guinness World Record for the most viral ad of all time. A philosophy took shape: “Live Young, not by counting years, but by filling them with life.” For the brand’s 200th anniversary, guests gathered from across the world at the source in Évian-les-Bains to celebratehellip;

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