Cult-favorite hair care and Hypebae Beauty Award-winning brand Mane is getting a major facelift. Just two years after the brand’s initial launch, Mane is expanding its range to include five new products, ranging from dry stylers to hair and body mists. Beyond that, the launch symbolizes a brand new era for Mane, complete with the introduction of a new logo and a fresh visual identity.
Mane, founded by celebrity hairstylist Jen Atkin, is known for its viral hot tools. Its round brush and curling iron stylers are a TikTok favorite for their ease of use and ability to tame even the thickest hair in record time. Currently, Mane’s range only includes hot tools, brushes and miscellaneous hair accessories — but, with the brand’s upcoming introduction of five new products, there’s tons to look forward to.
Among the five products, there’s the Temp Check Heat Protector, a dry mist that protects hair from up to 450°F and leaves behind the brand’s new rosy-lychee signature scent “Pinky Promise.” For hair oil, Mane is introducing the new Shiny Dancer Nourishing Hair Oil to soften your hair without the greasiness. On the other hand, the Cotton Candy Dry Texturizer will add both volume and texture to your locks. Lastly, the two new hair and body mists: “Pinky Promise” and “Sweet Pea,” a crisp and sweet scent, promise to keep you smelling fresh all day.
The new product lineup will be available to shop on the brand’s website starting August 8.
For more beauty news, read about LOEWE Perfume’s collaboration with visual artist Ignasi Monreal.
