Kylie Jenner is officially a Miu Miu girl. At least, according to the brand’s new Fall/Winter 2025 campaign. Despite Kendall being the one to walk the runway in previous years, it appears that it’s Kylie’s turn to step into the limelight.
The brand founder has, of course, been developing her relationship with the luxury fashion world in the last few years, starring in campaigns for Acne Studios and Jean Paul Gaultier, not to mention walking the runway for Coperni, so it’s not surprising to see her take her relationship with Miu Miu to the next level.
Starring alongside musician Towa Bird, actors Lou Doillon, Rila Fukushima, Myha’la, model Yura Romaniuk and rapper Cortisa Star, Jenner is captured amidst a silky backdrop showcasing the brand’s latest collection. Exploring themes of power, strength and elegance, the collection focuses on the transformation of curves, resulting in pointelle knit underwear, bias-cut skirts and shaping bras.
Juxtaposed by menswear-style and sports-inspired tailoring, the masculine yet feminine collection reinvigorates wardrobe staples with “a fresh perspective,” pairing soft, shimering pastels with clean-cut garments. Unlikely print pairings, fabrications and colors are designed to surprise, aiming to represent “the modern woman in all her complexity.”
Take a look at Jenner in action for Miu Miu above and head to the brand’s website for a closer look.
In other campaign news, Jennie reunited with Chanel.
