Lingerie label Victoria’s Secret just added a new bra to its best-selling Body by Victoria line.
Featuring VS’ OG favorite models, Paloma Elsesser and Candice Swanepoel, the new drop campaign debuts the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra. Designed to give you that no-bra feeling with ample support, the FlexFactor is “made with ultra-light construction, including a flexible titanium underwire and memory foam that adapts to your unique shape,” the brand shared.
The full Body by Victoria bra collection features sizes ranging from band sizes 30 to 44 and cups A to G. It’s designed to move with you, and without the discomfort wire bras bring. The campaign video, lensed by Charlotte Wales, highlights that euphoric feeling.
Victoria’s Secret’s executive creative director, Adam Selman, shared, “We’re thrilled to unveil our new Body by Victoria collection and campaign. Set in the heart of New York City, a love letter of sorts. We wanted the campaign to show movement and freedom and the flexible ease of our newest Body by Victoria styles. The innovation behind this wire is truly impressive and we’re excited to bring it into the world.”
Take a sneak peek at the campaign above.
Shop now on Victoria’s Secret’s website.
In other news, SKIMS announces its newest intimates partnership for volleyball girlies.
