Pentland’s Ellesse becomes official tennis apparel partner of Cincinnati Open

For two weeks in July, Cincinnati will have Ellesse written all over it. Well at least a specific part of the Ohio city, the Lindner Center, where tennis’s 2025 Cincinnati Open takes place and where the Italian fashion sportswear brand will become the event’s official partner. Importantly, this “milestone partnership” marks the return of Ellesse to…

Read More

Desigual unveils unisex capsule with Botter inspired by kinetic movement

Translated by Nazia BIBI KEENOO Published July 16, 2025 The Barcelona-based fashion brand Desigual reaffirms its commitment to international creative collaborations. Following previous partnerships with names such as New York designer Tyler McGillivary and French couturier Christian Lacroix, the brand introduces a new capsule developed in collaboration with Botter, the Amsterdam-based label founded by designers…

Read More

Camper joins forces with Issey Miyake to create capsule fusing originality and functionality

The Mallorcan firm specializing in footwear is committed to a Japanese-inspired collaboration. Camper has united its legacy of craftsmanship with the avant-garde vision of Issey Miyake for the launch of “Peu Form”, an original capsule designed by the creative director of the iconic Japanese house, Satoshi Kondo. The new capsule will be on sale from…

Read More

ASOS and Adidas Originals to launch exclusive womenswear collection, stage catwalk debut

In a timely launch that coincides with the women’s football Euro championships, digital fashion giant ASOS is set to launch an exclusive womenswear collection that debuted with a London catwalk show ahead of its 15 July launch. DR And although it’s produced in conjunction with Adidas Originals, it’s been solely designed by ASOS. The collection…

Read More

Walmart launches new tween fashion brand, Weekend Academy

Walmart introduced on Tuesday a new private fashion label designed specifically for tweens.  Walmart launches new tween fashion brand, Weekend Academy. – Walmart Dubbed “Weekend Academy”, the inaugural 65-piece collection is now available both in Walmart stores and online, offering a wide range of fashion-forward clothing, accessories, and shoes for tween girls and boys. With…

Read More