umru

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines. The self-described “search-engine-optimised” New York musician umru is at the forefront of a generation of internet artists brought up on Minecraft and Discord gaming servers. After spending most of his teen years online, he began uploading…

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Burberry bring Luther Ford and Rupert Everett to a country weekend for AW25

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines. For generations, city dwellers have sought escape in the countryside. A Friday evening ritual of trains heading north, suitcases in tow, bound for fresh air, long walks and the faded grandeur of stately homes. It is…

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