Wait A Minute: I’ve Discovered The Worst Kind Of Collector

You guys: I’ve figured it out. I’ve finally figured out what the worst kind of collector is. It’s not the obnoxious know-it-all vintage collector. It’s not the single-brand collector. It’s not even the Invicta collector. It’s the checklist buyer. Or maybe we’ll call it the social media buyer. You can call it what you want,…

Read More

Hands-On: TAG Heuer Aquaracer Professional 200 Solargraph Watch With New Blue Dial

Amid one of the most diverse, intriguing lineups in the brand’s recent history, the TAG Heuer Aquaracer Solargraph line sits in a difficult position. Now that the more affordable, arguably more iconic Formula 1 collection offers the same movement, the Aquaracer needs something to differentiate itself. With more robust sporting capability and a refined, more…

Read More

ABTW Weekly Podcast #183: IWC Get The Clap, Melted Straps, And Chives In The Inbox

This week’s episode of aBlogtoWatch Weekly ranges through a broad spectrum of topics, from geopolitical tariffs to cartoon-inspired timepieces — with plenty of hot takes along the way. The show kicks off with a deep dive into IWC’s marketing strategy, highlighting how the brand skillfully ties its messaging to cultural moments and events. The conversation then pivots…

Read More
IFL Watches And Venezianico Collaborate For Limited Arsenale Venus Watch

IFL Watches And Venezianico Collaborate For Limited Arsenale Venus Watch

Creative studio IFL Watches is once again adding its signature artistic flair to another timepiece — this time with the help of independent Italian watch brand Venezianico. Together, they’ve created the limited-edition IFL Watches x Venezianico Arsenale Venus watch, a hand-painted looker that brings Botticelli’s famous The Birth of Venus to life on the wrist….

Read More