The SUPERLATIVE Podcast: Understanding Swiss Chronometry With Andreas Wyss Of COSC

The SUPERLATIVE Podcast: Understanding Swiss Chronometry With Andreas Wyss Of COSC

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical…

Read More
According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

More so than for standard consumer goods, at the heart of luxury product sales is a tense tug of war between buyer expectations and brand hopes. Some professionals in the space often confuse this struggle as being a positive synergy whereby consumers naturally want to desire something fancy, and high-end brands come to the rescue…

Read More

The Sopwith Camel Flies Again As AVI-8 And PEANUTS Launch The Official Snoopy Flying Ace Capsule Collection

Snoopy may have several alter egos: author, college student, attorney, but none is more beloved than the World War 1 Flying Ace. Flying high through imaginary skies in his Sopwith Camel (AKA his doghouse), Snoopy engages in a never-ending series of unsuccessful dogfights with his arch-nemesis, the Red Baron. Snoopy, as the World War I…

Read More