How Much Should You Spend On A Watch? The Enthusiast’s Buying Guide

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. Few questions spark as much debate among watch enthusiasts as this one: How much should you spend on a watch? For some, watches are merely tools for telling time. For others, they’re art objects, miniature mechanical…

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New Release: Jaeger-LeCoultre Master Grande Tradition Calibre 985 Watches

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. For a big, well-financed brand, combining two of the most prized complications seems like low-hanging fruit — probably because it is. But that doesn’t make it less impressive, and when Jaeger-LeCoultre does it, you can always…

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Watch Review: Paulin Mara Diver

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. The Mara is the first diver-style watch produced by Glasgow, Scotland-based watchmaker Paulin. The Mara Diver (“mara” means “sea”) combines the brand’s quirky, yet refined approach to timepiece design, with real underwater performance, including 300 meters…

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New Release: Limited-Edition A. Lange & Söhne Richard Lange Jumping Seconds Watch With Pink Gold Dial

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. As Geneva Watch Days 2025 gets under way, it’s clear that this show is rapidly becoming a hotbed for high-profile releases across the watch industry. Even major players like A. Lange & Söhne are no exception,…

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New Release: Zenith Defy Chronograph USM Watches

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. For Geneva Watch Days 2025, Zenith has teamed up with fellow Swiss brand USM Modular Furniture to create a capsule collection of Defy chronographs. Consisting of four different models with dials finished in USM’s signature colors,…

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ICYMI: Top Stories From ABTW & The Watch Industry

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines.   Christopher Ward Cuts U.S. Prices By 24% After Becoming Its Own Stateside Importer Business schools in the future will long study the innovations spurred on by the Great Tariff Dilemmas of 2025. In August, Christopher…

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New Release: Berneron Quantième Annuel Watch

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. Among the more compelling high-end independents to emerge in recent years is Berneron. This is the eponymous brand of the designer Sylvain Berneron, who has worked with everyone from big-name automotive manufacturers like BMW and Porsche…

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Introducing: The Ulysse Nardin Freak [X Crystalium]

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. What We Know Since its release in 2001, the Ulysse Nardin Freak has been pushing boundaries in both design and engineering. At this year’s Geneva Watch Days, the brand proves that haute horlogerie and “high-tech decorative…

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