According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

More so than for standard consumer goods, at the heart of luxury product sales is a tense tug of war between buyer expectations and brand hopes. Some professionals in the space often confuse this struggle as being a positive synergy whereby consumers naturally want to desire something fancy, and high-end brands come to the rescue…

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The Sopwith Camel Flies Again As AVI-8 And PEANUTS Launch The Official Snoopy Flying Ace Capsule Collection

Snoopy may have several alter egos: author, college student, attorney, but none is more beloved than the World War 1 Flying Ace. Flying high through imaginary skies in his Sopwith Camel (AKA his doghouse), Snoopy engages in a never-ending series of unsuccessful dogfights with his arch-nemesis, the Red Baron. Snoopy, as the World War I…

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