‘We have to take this moment’: Meet Fashion East’s new class of 2025

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines. This season marks 25 years of Fashion East, the London talent incubator that helped launch the careers of fashion designers we all know and love. The programme has fostered a new generation of talents that continue…

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Oscar Ouyang: ‘I didn’t get warned how tough the fashion industry is’

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines. Earlier this summer, when London designers first found out what slot they’d been given on the SS26 schedule, knitwear designer Oscar Ouyang was nervous to discover he’d be making his London Fashion Week debut with a…

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What went down at Sprayground’s London Fashion Week debut

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines. London Fashion Week’s SS26 season opened with a bang yesterday evening (September 18) – complete with giant gold confetti canons – as cult New York streetwear label Sprayground celebrated its 15th anniversary in the UK capital. …

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Hands-On: SevenFriday PG/01 GMT Watch

Editor’s pick — Accessory quick take: key highlight (movement/specs for watches, materials/finish, limited run, pricing tier) in 1–2 lines. Despite being characterized by a futuristic and visually complex aesthetic, SevenFriday has historically produced fairly straightforward time-only watches. However, for one of its recent releases of 2025, the Zurich-based brand has created its first GMT-equipped model,…

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