The Revolutionary Casio G-SHOCK MT-G MTGB4000

The Revolutionary Casio G-SHOCK MT-G MTGB4000

Always on the cutting edge, Casio has once again established itself at the frontier of the latest technology: Artificial intelligence. The G-SHOCK MT-G (aka “Metal Twisted G-SHOCK”) line has always been driven by innovation and a distinctive aesthetic, providing exceptional durability and the brand’s most advanced technology. Now, the MT-G line serves as the platform…

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NOMOS Glashütte Celebrates Ace Jewelers’ 50th Anniversary With Two Orange-Themed Metro neomatik Watches

The year was 1975: Bill Gates and Paul Allen had just founded a little business called Microsoft; the Americans and Soviets launched a joint space mission in the form of the Apollo-Soyuz Test Project; and Ace Jewelers opened its doors in Amsterdam. To celebrate this momentous 50th anniversary, Ace Jewelers and NOMOS GlashĂĽtte have partnered…

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The SUPERLATIVE Podcast: Understanding Swiss Chronometry With Andreas Wyss Of COSC

The SUPERLATIVE Podcast: Understanding Swiss Chronometry With Andreas Wyss Of COSC

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical…

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According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

According To Ariel: Luxury Watch Brands Strive To Make Desirable Objects, But Consumers Want Competitive Products

More so than for standard consumer goods, at the heart of luxury product sales is a tense tug of war between buyer expectations and brand hopes. Some professionals in the space often confuse this struggle as being a positive synergy whereby consumers naturally want to desire something fancy, and high-end brands come to the rescue…

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