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The year was 1975: Bill Gates and Paul Allen had just founded a little business called Microsoft; the Americans and Soviets launched a joint space mission in the form of the Apollo-Soyuz Test Project; and Ace Jewelers opened its doors in Amsterdam. To celebrate this momentous 50th anniversary, Ace Jewelers and NOMOS GlashĂĽtte have partnered…
For 2025, IWC is expanding its Colors of Top Gun series with a new shade of blue known as “Miramar” that is making its debut appearance on a duo of Pilot’s Watch Chronograph 41 models. Along with offing the new hue as one of the dial options for the standard stainless steel Pilot’s Watch Chronograph…
For decades, Mondaine has been synonymous with Swiss precision, functional design, and a strong commitment to sustainability. Now, with the debut of the new Mondaine Doppio watch collection, the brand builds on those pillars while introducing one of its most thoughtful designs yet. Drawing inspiration from its own heritage and a focus on forward-thinking watchmaking,…
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC plays a critical…
More so than for standard consumer goods, at the heart of luxury product sales is a tense tug of war between buyer expectations and brand hopes. Some professionals in the space often confuse this struggle as being a positive synergy whereby consumers naturally want to desire something fancy, and high-end brands come to the rescue…
It’s been too long since the last edition of The Flyback. Simply too long. To make amends, I’m adding a few bonus watches this time around! This enhanced roundup has releases from Mido, Perrelet, Rado, Maurice Lacroix, Timex, Benrus, Franck Muller, and Hublot. We’ve got taupe, and national parks, and tennis, and all sorts of…
If you are like me and have spent a lot of time looking through old watches, at some point, you’ll have noticed the interesting phenomenon of the timepiece with a unique dial design intended for members of the Masonic Guild. I am unclear exactly how popular the Masonic Guild is today (its members are known…
With relatively simple things one can create something completely unique, even if the base is still highly traditional both in terms of design and construction. This shoe here by Stefano Bemer is a great example of this. It’s a sidelace wholecut in dark brown suede, not much fuss there even if it’s not the most…
The Rallymaster is Maurice de Mauriac’s tennis-themed watch collection, which has already been produced in a few limited-edition runs. This particular version is the Maurice de Mauriac Rallymaster III, and in this form, it is limited to 100 pieces and arrives with two straps plus a pink tennis ball. The late Daniel Dreifuss, who founded…
Snoopy may have several alter egos: author, college student, attorney, but none is more beloved than the World War 1 Flying Ace. Flying high through imaginary skies in his Sopwith Camel (AKA his doghouse), Snoopy engages in a never-ending series of unsuccessful dogfights with his arch-nemesis, the Red Baron. Snoopy, as the World War I…