When exactly did the Coachella aesthetic become so soulless?

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

Kendall and Kylie Jenner, Coachella 2015

Music festivals are meant to be a bit disgusting. If you’ve never waded through ankle-deep mud to a festering, overused portaloo, have you ever really lived? This griminess has left its muddy footprints all over festival fashion, too. It’s Keira Knightley and Jamie Dornan in mud-splattered jeans, or Sienna Miller draped in a grey hoodie with an unlit cigarette drooping from her mouth. It’s weathered, functional and slightly undone.

While British festivals conjurehellip;

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Source: www.dazeddigital.comoriginal article published 2026-04-20 16:07:00.

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