Lotto brings football fashion to North America ahead of the 2026 World Cup

While the 2026 World Cup is still months away, soccer fans in America and Canada now have an earlier reason to celebrate. Italian sports brand Lotto recently announced a new licensing partnership with Pure Cotton Global Group, creating a lifestyle apparel line across both countries and introducing a major North American relaunch.

For its inaugural drop, the re-imagined Lotto released the Starting 11, a capsule collection that includes football-inspired jerseys,hellip;

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