Amomento wants to become the world’s first Korean heritage house

What does the phrase ‘Korean fashion’ mean to you? If you’re reading this from the west, chances are it’s a concept not as fully-fledged as its European counterparts. While phrases like ‘Italian’, ‘French’, or even ‘British fashion’ produce a wellspring of instant identifiers, for the layman westerner, South Korea’s place in the fashion imagination is occupied by a handful of K-pop idols and trend-driven street style in Seoul. Fortunately for us, Amomento wants to bridge the gaps inhellip;

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