Bella Hadid’s latest beauty drop lands just in time for summer

Editor’s pick — Culture quick take: the cultural angle (trend signal, audience insight, crossover with fashion/music/art) in 1–2 lines.

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“… If the Dazed girls say it goes, it goes,” beamed Bella Hadid last year while launching her then-new beauty venture Ôrəbella (pronounced “aura-bella”), as the Dazed team shared our favourites from its inaugural line of fragrances (Blooming Fire was the unanimous choice). Now, landinghellip;

read more raquo;

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Source: www.dazeddigital.comoriginal article published 2026-04-30 06:00:00.

Read the full story on www.dazeddigital.com[source_url]

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